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Azimuth

Between earth and horizon, we wander by touch and texture, surrounded by materials that breathe their stories to the senses

Azimuth, by Designs of the Time, marks the space between where we stand and what we look toward – inviting us to shape our own direction through the materials that surround us.

Each fabric tells a story, carries emotion. Texture, weight, and tactility reveal character, showing the nature of traditional materials. Subtle irregularities arise from authentic craftsmanship – signatures of the maker’s patient hand.

Colours guide us from earth to horizon: desert sand, clay whites, saffron and spiced ochre, graduating towards burgundy and olive. Rust and indigo rest alongside earth and dark brown – rich, grounding shades that shift with light and deepen with age.

In the Azimuth collection, materials reveal their stories through the language of the senses.

View all fabrics from Azimuth

Sheep photographed in the Moroccan desert for the Azimuth 2026 fabric collection by Designs of the Time

Here, in this in-between space, the fabrics themselves become guides. Through touch and texture, they orient us. Not with fixed certainty, but with an invitation to pause and shape our own direction.

Gentle mohair velvet adds depth and character, while stonewashed finishes tell stories of time and touch.

Man with clay in shirt SONORA 22005 photographed for the Azimuth 2026 fabric collection by Designs of the Time

Azimuth is made to be touched, to be felt. It’s the human in nature, nature in the human –
a rediscovery of how we, materials, and our environments interact.

Azimuth marks the space between where we stand and what we look toward. How we position ourselves in the world, the path we choose, our inner compass.

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